Aim: To research and analyse artists that employ the use of hand lettering, gaining a deeper understanding into this accessible alternative to straight typesetting.
Research: Should include analysis on original font creators such as Eric Gill and the ornate stylings of David Jones, look into clean cut perfectly hand rendered type from the 80s (Neville Brody [and impact on illustrator rendered logotype]), and research modern pioneers such as Marion Deuchars, David Shrigley and Paul Davis.
Impact: I hope that this will help me to understand when it is appropriate to use handrendered type, and also pick up a few tips on use of materials and letterform construction.
Detail:
Paul Davis and David Shrigley create letter forms that are immediately recognisable as stylised and humorous. Their use of materials is especially intriguing; objects (such as felt tip pens and coloured pencils) that aren't usually used in creating beautiful illustrations or type.
Marion Deuchars is similar in the way she creates recognisable stylised lettering, however her letterforms seem more refined than either Shrigley or Davis. She also separates herself from these two artists in the jobs she chooses to do; whereas Paul Davis and Shrigley are associated with self published works (or at least books that are published which are devoted to themand their work), Deuchars creates logos and works on company reports.
Good Examples and Bad Examples:
When insurance companies and supermarkets begin to use handlettering, does this change the way we look at handrendered letters in graphics?
Was the Conservative campaign right to use handlettering in an attempt to appeal to people on a wider spectrum?
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