Image Bank 3- Paul Rand

I like this one. He has the same first name as me:

Paul Rand August 15, 1914 - November 26, 1996

Paul Rand is a "Seminal figure in American graphic design who explored the formal vocabulary of European avant-garde movements including cubism, constructivism and de stijl and developed a unique, distinctly American graphic language. His work is characterized by wit, simplicity and a Bauhaus approach to problem solving.

Educated in New York at the Pratt Institute 1929-32, Parsons School of Design 1932-33, and the Art Students League 1933-34, with George Grosz."

Source: Livingston, Alan and Isabella, 2003 (Third Edition), Graphic Design and Designers, London, Thames & Hudson (p182)

"Rand was strongly drawn to principles of design found in the European Modern Movement in the early 1930s. He brought these principles to the magazines he was art director for (Esquire and Apparel Arts) and book jacket design. His designs broke from a symmetrical arrangement of isolated elements of image and type, bringing them together into a dynamic continuum, by mixing a simplistic yet expressive combination of color field, symbol, and type.

He designed a series of covers for the bimonthly cultural magazine Direction. This work was distinguished by his use of Photomontage, full-bleed, and historical reference.

In the 1950s, he began undertake corporate identity work. He designed a group of logos for important American institutions. He used the principles of simplicity, ease of recognition, and absolute appropriateness to their subject matter. Many of these logos are still in use today including logos for Westinghouse, UPS, ABC, Next Computer, Yale University, Cummins Engine, and his most famous IBM."

Source: The Design Encyclopedia (Web)