Sunday, November 19, 2006

Buro Destruct Website

The Buro Destruct website is almost entirely interactive.

Fonts and the arcade game...
On clicking on 'fonts' you are invited to play a flash game, much in the style of space invaders.

The arcade music and appearance make it obvious their reference points are from the 70s and 80s, instantly identifying the designers themselves as mid thirties men.

They link the game back to typography by having the blocks that you have to shoot spell out 'type', and the platform at the bottom from where you fire the small ball is called a header.

Type test
When you reach the type page, typedifferent.com, [after twenty glorious minutes of arcade fun], you are presented with the archive of years worth of fonts, as well as the latest fonts. On hovering the mouse over the font name, it scrolls the alphabet.

On clicking what's new, there's a font test box that pops up which allows you to type anything you want in that type, and has the ability to alter the size also.

The Info section
This is done really nicely, with an insight into the studio itself and various pictures of the team.














Criticism
The site, though detailed and beautiful suffers from navigational issues. Once a destination has been reached, for example to their corporate logotype page, one can only return to the home page by clicking back on the web browser.
BAD!

Type Town
This is quite a surreal moment on the buro destruct site. Huge bocks made out of type form a town that you are invited to walk around by hovering your mouse in the four compass points. You can change the type by entering your own words in the box below the main screen.

http://www.burodestruct.net/bureaudestruct/typotown/index.html

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